Acquire Online

Connected TV

The growing popularity of online television services, e.g. (Lightbox, Netflix and movie streaming sites) is eroding the role of mainstream TV as a 'weapon of mass instruction'.

There is an increasing divide between Metro and Provisional/Rural TV viewing habits. Most people living in metro areas tend to be light viewers of broadcast TV while those in Provisional/Rural areas spend more time watching.

Media Planners need to include connected TV in their media mix to reach this lost mainstream TV audience.

Acquire Online today launches a new Boost TARP Calculator that converts TARPs into online impressions, so you can compare your traditional and digital impact side by side.


Get Acquire Online's 'Connected TV' whitepaper

Find out how to reach the lost mainstream TV audience and access our new TARP calculator.