The growing popularity of online television services, e.g. (Lightbox, Netflix and movie streaming sites) is eroding the role of mainstream TV as a 'weapon of mass instruction'.
There is an increasing divide between Metro and Provisional/Rural TV viewing habits. Most people living in metro areas tend to be light viewers of broadcast TV while those in Provisional/Rural areas spend more time watching.
Media Planners need to include connected TV in their media mix to reach this lost mainstream TV audience.
Acquire Online today launches a new Boost TARP Calculator that converts TARPs into online impressions, so you can compare your traditional and digital impact side by side.
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Find out how to reach the lost mainstream TV audience and access our new TARP calculator.