The future of political communications is understanding how to target voters using the latest tools and data.
Voter data is the lifeblood of political campaigns. Programmatic advertising offers the ability to not only target voters (and your Audience) on the sites they visit but also to accurately target age, gender, physical location, Internet search and browsing history, past purchases and a host of other factors. It allows advertisers to capitalise on micro-moments and leverage insights in real-time.
Whether you are a political party or wish to take advantage of moments in the election to get your brand in front of attentive audiences - or avoid certain political brands and being associated, the election provides a unique advertising opportunity.
Against all odds, Trump managed to win the USA election
If you would like to be brought up to date with opportunities in programmatic display, social, mobile, video and native advertising and find out how it can grow your business, contact Chris Schultz.
Want to find out more about how to target voters (or your audience) using the latest tools and data?
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